About the show
Real SaaS, unscripted
Off-the-cuff, candid conversations with the founders, operators, and marketers actually building software companies — no slide decks, no canned answers.
The premise
Conversations, not commercials
Every episode is an unscripted, honest talk about what it actually takes to grow a SaaS company — the messy pivots, the pricing experiments, the channels that worked and the ones that quietly died.
We go deep on growth and go-to-market, product-led growth, demand gen, SEO and content, founder psychology, and the unglamorous work of keeping customers around.
Your host
Jeremy Rivera
Jeremy has been doing SEO since 2007 — back when that meant optimizing for Yahoo, MSN, AltaVista, and HotBot, before Google ever owned search. Since then he’s worked as a freelancer, in-house at multiple SEO SaaS companies, and inside agencies.
That time inside software companies is exactly why Unscripted SaaS exists: he’s lived the growth, product, and go-to-market problems his guests are wrestling with.
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No fluff. Just the sharpest takes on growth, product, and go-to-market from founders and operators who’ve actually shipped — delivered as each new episode drops.