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Episodes
SaaS founder interviews from across the Unscripted network — now including native Unscripted SaaS episodes.
Native episode · Stellarcast
Somya Goyal on Getting Your Brand Cited by ChatGPT, Claude & Gemini
Stellarcast founder Somya Goyal on why AI citation is a different game from Google ranking (only ~14% overlap), the monitor–diagnose–execute–prove loop that closes the gap, and why most brands have never read what AI says about them.
Read & listen →Native episode · Zapdigits
Malith Gamage on Building a Privacy-First Client Reporting SaaS
Zapdigits co-founder Malith Gamage on going from an internal Stripe dashboard to a privacy-first client-reporting platform for agencies — making white labeling a baseline feature (not a top-tier gate), wrestling with AI SEO reporting and GDPR, and why rule #1 in SaaS is simply: don’t die.
Read & listen →Native episode · AuTrans
Tobiloba Sulaimon on Building AuTrans — Transcription for the African Voice
A self-taught Lagos developer built an AI transcription tool that understands Nigerian languages (Yoruba, Igbo, Pidgin) where mainstream tools drop them as noise — a case study in founder-market fit, going “African first,” and resisting scope creep.
Read & listen →Agent Buyable AI
Mark Pearson on Getting Found — and Paid — by AI Agents
SaaS founders should treat agentic commerce and AEO as an emerging acquisition channel — making your product catalog, pricing, and APIs machine-readable so AI agents can discover, recommend, and transact with your software autonomously.
Read & listen →Vibe Logic
Stephan Bajayo on Why “Rank in an LLM” Is the Wrong Frame
For SaaS operators, Stephan’s reframing of search data as a demand-intelligence asset — and his interview-driven, decision-formation content strategy — is a blueprint for capturing buyers on Reddit and deep-content surfaces long before they ever evaluate your product.
Read & listen →Digistore24
Nick Eubanks on Distribution as the Only Moat Left
Nick’s “distribution is the only moat” thesis and his brand-brain content pipeline speak directly to SaaS founders facing AI-commoditized feature parity — the durable advantage is owning an audience and an always-on, persona-aware content engine, not the product capability itself.
Read & listen →BuildWithMM
Mason MacUmber on Agentic AI and Why Repeatability Is Scalability
Mason’s dispatch-operator model, persistent-memory architecture, and “repeatability is scalability” principle are a practical playbook for SaaS teams building agentic features or internal AI workflows that need to be reliable, logged, and reproducible at scale.
Read & listen →Saurian Digital
Brittany Trafis on Why AI Search Isn’t SEO 2.0
Brittany’s case that AI search is a distinct channel where speed and structured content beat budget gives SaaS marketers a concrete path to out-rank larger competitors in ChatGPT and Perplexity by publishing fast, schema-rich, answer-formatted content and measuring real AI referral traffic.
Read & listen →Browse by topic
Topic
SaaS Growth & Go-To-Market
How real SaaS companies find their first customers, nail positioning, and build a repeatable go-to-market motion.
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Product-Led Growth & Onboarding
Activation, onboarding, and the product experiences that turn signups into paying, sticky users.
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SaaS Marketing & Demand Gen
Content, SEO, paid, and community tactics that fill the pipeline without burning the budget.
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Founder Stories & Bootstrapping
Unfiltered stories of building SaaS — bootstrapped, funded, and everything in between.
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SaaS SEO & Content
Jeremy’s home turf: organic strategy built for software companies and the AI-search era.
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Churn, Retention & Customer Success
Keeping the customers you worked so hard to win, and growing revenue from your existing base.
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