The Unscripted SaaS Podcast
Off-the-cuff conversations with SaaS founders & operators
Real stories, hard-won lessons, and the practical growth, product, and go-to-market strategies the people building software companies actually used.
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Six tracks covering the full SaaS journey — from first customers to durable retention.
Topic
SaaS Growth & Go-To-Market
How real SaaS companies find their first customers, nail positioning, and build a repeatable go-to-market motion.
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Product-Led Growth & Onboarding
Activation, onboarding, and the product experiences that turn signups into paying, sticky users.
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SaaS Marketing & Demand Gen
Content, SEO, paid, and community tactics that fill the pipeline without burning the budget.
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Founder Stories & Bootstrapping
Unfiltered stories of building SaaS — bootstrapped, funded, and everything in between.
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SaaS SEO & Content
Jeremy’s home turf: organic strategy built for software companies and the AI-search era.
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Churn, Retention & Customer Success
Keeping the customers you worked so hard to win, and growing revenue from your existing base.
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Conversations worth your commute
SaaS-relevant interviews from across the Unscripted network.
Agent Buyable AI
Mark Pearson on Getting Found — and Paid — by AI Agents
SaaS founders should treat agentic commerce and AEO as an emerging acquisition channel — making your product catalog, pricing, and APIs machine-readable so AI agents can discover, recommend, and transact with your software autonomously.
Read & listen →Vibe Logic
Stephan Bajayo on Why “Rank in an LLM” Is the Wrong Frame
For SaaS operators, Stephan’s reframing of search data as a demand-intelligence asset — and his interview-driven, decision-formation content strategy — is a blueprint for capturing buyers on Reddit and deep-content surfaces long before they ever evaluate your product.
Read & listen →Digistore24
Nick Eubanks on Distribution as the Only Moat Left
Nick’s “distribution is the only moat” thesis and his brand-brain content pipeline speak directly to SaaS founders facing AI-commoditized feature parity — the durable advantage is owning an audience and an always-on, persona-aware content engine, not the product capability itself.
Read & listen →The premise
Conversations, not commercials
Hosted by Jeremy Rivera — SEO since 2007 and a veteran of multiple SEO SaaS companies — every episode is an honest talk about what it really takes to build and grow software.
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Need help with SaaS growth?
Jeremy helps software teams turn organic search and content into a predictable growth channel, built for the AI-search era.
See how Jeremy can help →Stay in the loop
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No fluff. Just the sharpest takes on growth, product, and go-to-market from founders and operators who’ve actually shipped — delivered as each new episode drops.