Unscripted SaaS · Interview
Mark Pearson on Getting Found — and Paid — by AI Agents
with Mark Pearson — Agent Buyable AI
Why this matters for SaaS: SaaS founders should treat agentic commerce and AEO as an emerging acquisition channel — making your product catalog, pricing, and APIs machine-readable so AI agents can discover, recommend, and transact with your software autonomously.
The conversation
Episode overview
Mark Pearson built a coaching-to-consulting career — Tony Robbins life coaching, then business coaching, then AI consulting — and has now narrowed his offer to two things small businesses are about to need badly: getting found by AI (AEO / LLM visibility) and getting paid by AI (agentic commerce). The headline idea: with the Stripe + OpenAI partnership and Google’s competing protocol, AI agents can now complete transactions agent-to-agent — they have a wallet — and that capability is rolling out from the enterprise down toward the contractor and the chiropractor down the street. Mark’s work is bridging that gap for SMBs: productizing services into agent-readable catalogs with schema and SKUs, making sites and calendars agentic-ready, and ensuring a brand is cited recently and consistently across many channels so each LLM keeps surfacing it. He closes on a human note: AI is the best creative tool we’ve ever had, but don’t hand it full agency — use it to create, not to offload your thinking.
What we get into
Highlights
- AI consulting via audits: find the lever that actually moves revenue or profit, and avoid shiny-object syndrome
- Two offers — get found (AEO / LLM visibility) and get paid (agentic commerce, agents transacting agent-to-agent)
- Stripe + OpenAI’s Agentic Commerce Protocol and Google’s competing protocol
- Productizing services for agents: SKUs + schema with the right descriptors so an agent can buy
- Why most agentic transactions will be small B2B reorders and monthly maintenance buys
- Backlinks still matter: AEO is an evolution of SEO, not a replacement
In their words
Quotes from the episode
“SEO has graduated into the agentic world… AEO is an evolution of SEO. And as you do really good SEO, you are doing AEO.”
— Mark Pearson“These AI agents are out there crawling the web for us… the more places your business can get seen and cited, the AI is building up that credibility for you, and then it’s recommending it to their humans.”
— Mark Pearson“You don’t want to give it full agency. Use the AI to create, so the agency within you is enabling the ability to go out and use the knowledge of the AI.”
— Mark PearsonStay in the loop
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