Latest posts
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Your SaaS Demo Is a Feature Tour. Sell the Business Outcome.
Neil Thubron, who once ran a 450-person sales floor, on moving SaaS sales from a technical conversation to a business outcomes conversation.
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The bootstrapped SaaS distribution channel just got narrower
Christopher Gimmer got 95% of Snappa’s early signups from two assets. Ten years later he is rebuilding the playbook, and he is honest about why.